Intuit Mailchimp
In partnership with Invisible North, Studio Sulzer executed a comprehensive, year-long go-to-market strategy for Intuit Mailchimp aimed at fostering genuine connections among Mid-Market Simple Commerce Customers (MMSCs). Our framework focused on enhancing recruitment, funnel progression, and account growth, prioritizing personalized and engaging experiences to promote long-term loyalty.
As part of our scope of work, we conceptualized a cohesive visual identity for all customer-facing marketing collateral and created pre- and post-promotional playbooks designed to drive tune-in and enhance post-event sales enablement opportunities. Content production played a vital role including the development of scripts for product releases and tutorials, as well as the management of all production logistics and talent sourcing.
Our strategy culminated in a curated calendar of 12 touchpoints strategically executed across target markets in the US, Canada, and Australia. These touchpoints included Small Format Networking and Sales Enablement Events, Brand-Owned Tentpole Events, Digital-First Content Franchises, Industry Event Sponsorships, Webinars, and Educational Workshops.
The program resulted in a 20x growth in the prospective audience, with lead captures increasing by 5x at owned events, 2x at industry events, and 3x at internal events.
Marketing Success Season (2023 & 2024)
A cornerstone of our partnership with Intuit Mailchimp was Marketing Success Season (MSS), an annual 3-day virtual conference crafted to elevate attendees' marketing strategies through expert insights and cutting-edge tools. This transformative event empowers marketers to explore how Mailchimp’s latest product innovations could enhance targeting, personalization, and automation.
With our lineup of engaging keynote speakers, interactive Skills Builder workshops, and dynamic live Q&A sessions, we delivered a comprehensive learning experience tailored to the needs of today’s marketing landscape. Actionable strategies to effectively reach, grow, and scale during peak sales periods, ensured that attendees walked away with the knowledge and resources necessary to drive impactful results.
Marketing Meetup Sydney
We established Mailchimp as a trusted partner in the Australian market by launching the inaugural 'Mailchimp Meetup Sydney,' a two-day conference focused on the transformative power of AI in marketing.
The programming drew on the collective expertise of seasoned marketers, agencies, and e-commerce partners.
Day one featured a captivating keynote from Ryan Bodger and Bob Connelly of Now We Collide, an award-winning creative agency known for its holistic AI integration. Their presentations outlined effective strategies for AI adoption across various industries.
Day two was led by Toby Walsh, esteemed Scientia Professor of Artificial Intelligence at the University of New South Wales, who provided thought-provoking insights into AI's multifaceted benefits and future trajectory.
Our comprehensive programming sleight equipped attendees with the tools and knowledge to confidently leverage this evolving technology. Throughout the event, Mailchimp fostered a vibrant community of 170 customers and prospects.
eTail Toronto 2024
eTail25 Toronto is Canada's premier eCommerce and Omnichannel Conference, bringing together the brightest minds in retail to collaborate and explore the latest industry disruptions and future changes.
Recognizing Toronto as a key market for Mailchimp, we crafted an engaging branded booth centered around live demonstrations fueled by data-driven insights and industry benchmarks. By leveraging thought leadership sessions, product demonstrations, and carefully curated networking opportunities, we successfully positioned Mailchimp as the premier marketing automation platform.
To further our audience engagement strategy, we executed an exclusive 'Shades of Whiskey' tasting event. This invite-only gathering aimed to foster meaningful connections and soft-sell opportunities. Led by Adam Anger, Intuit Mailchimp's Head of International and VP of Sales, attendees delved into the intricate relationship between fine whiskey and personalized marketing, discovering how subtle nuances in whiskey reflect diverse customer needs.
