Visa x E! Entertainment

Written By Andrew Sulzer
 

Visa has a long-standing commitment to supporting women and small businesses. During the Covid-19 pandemic, this group of entrepreneurs drove Fashion forward with their perseverance and innovative approaches to communicating with consumers.

We partnered with Visa and E! to authentically show their ongoing support with an exclusive behind-the-senses look at Visa's initiatives in action. As part of the program we secured designer Kim Shui to partake in VISA-branded digital content on E! News. The content showcased what a “virtual” NYFW runway show looks like, and also included Shui's take on the future of fashion, advice for young designers, and how consumers can get involved in the post-Covid recovery.

 
 

The campaign was a success, exceeding all expectations and delivering significant results for Visa.

  • +243% lift in aided ad recall

  • +13% lift in brand favorability

  • +560% lift for brand association with NYFW

  • +244% lift in awareness that Visa supports social/community initiatives

  • +64% lift in awareness that Visa enables communities to thrive and empowers small businesses

 
 
 
Andrew Sulzer
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