ClosetMaid
ClosetMaid is a leading manufacturer and marketer of storage and organization products for the home, with a broad product portfolio that includes wire and laminate shelving, hardware, and accessories.
To leverage the power of social media in driving purchasing decisions, we developed a dynamic digital campaign for ClosetMaid in collaboration with one of fashion's most respected names, @NYFW. Central to the campaign was the integration of ClosetMaid within @NYFW's popular editorial franchise, #ClosetCleanse, which allowed for seamless product placement and celebrity endorsement. The result was a highly effective entry-point for ClosetMaid to reach a targeted, engaged audience with a keen interest in fashion and shopping.
Tactical Highlights
Talent – Successfully brokered three (3) high-profile talent partnerships to enhance the brand's fashion credibility
Creative Production – Conceptualized and produced three customized #ClosetCleanse episodes
Product Integration – Secured prominent on-screen brand mentions throughout each episode, seamlessly integrating ClosetMaid's products into the content
Social Amplification – Executed a strategic tune-in and distribution campaign on @NYFW, driving engagement and amplifying our message to a wider audience
Tiffany Reid is a fashion stylist and brand consultant who oversees editorial projects at Bustle Media Group and regularly appeared on TV as a fashion expert.
Candice Huffine is a celebrated American curve model and body positivity activist who has worked with global brands and leading publications including Vogue, Harper’s Bazaar, and Elle to name a few.
Justin Baldoni is a multifaceted creative professional with a passion for crafting impactful media and entertainment.
