IMG Original Content (Social)
As part of IMG Original Content, M2M is an award-winning, premium content studio whose work explores the culture of fashion through innovative and original storytelling.
Word of the Week
Fueled by the lack of premium content in the market place speaking to the LGBTQIA+ audiences we developed, directed, and produced a twenty-episode IGTV series hosted by the legendary drag performer and recording artist Detox. The series,Word of the Week, was a fresh and campy approach to the classic vocabulary series wherein audiences learn the meaning of a today’s buzziest slang.
Detox
Matthew Sanderson, or better known by his stage name Detox, is a drag performer and recording artist best known for her sharp fashion aesthetic and sharper wit.
Detox made her prime-time debut on the fifth season of RuPaul’s Drag Race. Her cultivated approach and passion for all things couture have made her the toast of the town with the tops of the industry.
In addition to appearances on Drag Race, Detox has been featured in a number of music videos alongside Ke$ha, Rihanna, and Lady Gaga. She regularly performs across Europe, North America, Australia, Asia, and South America.
