E! Entertainment
From backstage interviews to exclusive chats with front row A-listers, E! is the place to be for all things New York Fashion Week. Each season, the network brings viewers an exclusive insiders look at Fashion’s biggest event through multi-platform coverage including: on-air, online and across social. The network’s dynamic 360° event coverage includes in-depth interviews with Fashion’s most notable names and behind-the-scenes access to the biggest runway shows, hottest parties and wildest red carpets.
E!’s Front Five
This original biannual docuseries giving audiences an intimate and often times never-before-seen look at the fashion week experience from the point of view of five modern change agents. Episodes showcases how each talent is pushing the cultural conversation around diversity, philanthropy, entrepreneurship and body inclusivity forward within their own careers, using Fashion as the unifying thread.
Working in partnership with production house Highfield, we spearheaded both the pre and post production phases. More specifically, sourced and secured four (4) leading fashion talents including Lily Aldridge, Halima Alden, Jason Wu, and Kim Shui. Across YouTube, the season generated 5.2M views and 1.7K engagements.
Lily Aldridge
Lily Aldridge is a supermodel and beauty entrepreneur. One of fashion's most beloved faces, she has shot with many top photographers, appeared on covers of numerous international editions of Vogue and in ad campaigns including Bvlgari, Carolina Herrera, Ralph Lauren and Salvatore Ferragamo. Off duty, Aldridge is devoted to family, philanthropy and adventuring with her husband, Kings of Leon lead vocalist Caleb Followill. Her latest venture has taken her into new territory as Founder and CEO of Lily Aldridge Parfums, a fragrance collection created with IMG Models and Inter Parfums, Inc., which debuted in September 2019.
Halima Aden
Born in a refugee camp in Kenya, model Halima Aden has since achieved some of fashion's highest honors, reshaping the industry along the way. She's gone from being the first model to wear a hijab at a Miss USA state pageant to doing the same in British Vogue and Sports Illustrated's Swimsuit Issue. She's landed campaigns for Fenty Beauty and American Eagle and designed her own collection of turbans and shawls in collaboration with modest fashion brand Modanisa. As a UNICEF ambassador, she raises awareness for refugees' rights and women's empowerment globally.
Jason Wu
This runway veteran is no stranger to NYFW. New York based designer Jason Wu has been sending utterly glamorous and sophisticated collections down the catwalk for over 10 years. Jason's reputation for couture craftsmanship and attention to detail have attracted the attention of First Lady Michelle Obama, Reese Witherspoon, Julianne Moore, Diane Kruger, Liu Wen and Christy Turlington, to name a few. For his Spring 2020 collection, Jason triumphantly returns to the traditional runway format with his signature—refined and undeniably feminine interpretations of American Sportswear.
Kim Shui
Kim Shui is part of the new wave of designers pushing the envelope in fashion. She's a member of 2019's Forbes 30 under 30, boasting celebrity clients such as Kylie Jenner, Gigi Hadid, Solange Knowles and Cardi B. Since her debut on the V-Files runway in 2016, her colorful statement pieces have been featured in Vogue, The New York Times, Harper's Bazaar, W and Interview and she has collaborated with Jeffrey Campbell, Urban Outfitters, Samsung and Fitbit.
Luna Blaise
(NBC/E! Secured)
At 17 years old, actress and it-girl Luna Blaise already has an enviable career. Known for her fan-favorite role 'Nicole' on ABC's Fresh Off the Boat, she is currently filming the second season of NBC's record-breaking series Manifest. A performer with boundless ambitions and an impressive social following, her breakthrough came in the 2013 independent film Memoria, starring James Franco. Having appeared in Teen Vogue and Flaunt, she now has her eyes set on the fashion world.
In-Person Extension
To underscore the important work of each talent, I organized and produced an in-person panel which gave way to a forward thinking dialog around how to move Fashion forward. Held at Spring Place, the official venue of NYFW, the event was well attended and garnered 88.5+ million press impressions from international and national media outlets including Page Six, Just Jared, USA Today, and Hola! amongst others.
Out of Home Marketing Campaign
As part of the marketing campaign, E! secured a digital billboard in the heart of SoHo- at the intersection of Spring and Wooster. To create a unique and attention grabbing moment, I secured multi-media artist and director Sam Cannon to shoot the campaign with each talent’s portrait receiving a dedicated day. The digital art installation ran for the entirety of NYFW and produced 17M+ impressions.
E’s First Fit
First Fit is a highly engaging, social series wherein top NYFW designers recall the first time an A-list talent was photographed donning their looks on the red carpet.
For the September 2020 season, we worked with E! to evolve the series by incorporating on-location and backstage interviews, further strengthening E’s value proposition as the pulse of pop culture. I organized production logistics as well as secured top NYFW designer talent including Amy Smilovic (Tibi), Scott Studenberg (BajaEast), Christopher John Rogers, Christian Siriano, Nicole Miller, Victor Glemaud, Pamella Roland and Tanya Taylor. The entire season generated more than 40K views and 800 engagements across YouTube alone.
